Sunday, December 2, 2012

Why Choose Facebook to Promote Your Bussiness

For the last decade world has become global village where by one can get information of what is happening in the whole world, shop, advertise his Company or business while at his or her bed room. This transition has changed many individuals and businesses owner for they can use this technology to advertise their companies, book for bus or plane tickets online, purchase products, get information and connect with their friends and families abroad. Among all those advantages brought up by the Internet I am going to talk about advertising being one of booming activities on the Internet. It has become easy and cheaper for companies owners to advertise their product and services than ever before because with Internet one can post his or her advert free and again it does not restrict the type of product or service to be advertised. Being easy and cheap way of advertising it has methods of doing it.

There are many methods of advertising online e.g. advertising via email, social networks, websites and blogs. In my article am going to talk on how to advertise through social networks specifically using Facebook as a method of advertising. Facebook has now become the largest social network and among most visited website in the world creating interest to companies and small business owner to use it for advertisement. Being a tool for advertising it has several methods of positing these adverts e.g. positing them in your wall, using fan page and chatting direct with your clients.

Positing an advert to your Facebook wall is one of the common methods used by companies and businesses owners to advertise their goods and services. Here you post an advert in your wall and it's viewed by all your friends in Facebook unless you specify who should see your comment. This method doesn't focus on any specific group as a fan page does, thus any body can view, like or comment on the advert.

Using a Facebook fan page is among the best methods for advertising because you focus only on people who are interested on specific goods and services hence enabling you to advertise to only who are interested to your service. This may give your clients a chance to give out their views about the products and recommendations hence enabling you to know your weaknesses and strengths. Through this interaction between clients and the company owner it creates trust in both parties which creates future relationship.

The other method is chatting direct to your client where by you communicate direct to them using chatting window. Here you may decide to use a webcam, where both of you will see each other on screen as you are chatting. This method creates confidence in both parties that everyone will feel free to participate in the business. Although it may be a time consuming method, it is more influential because the company owner has a chance to convince the client about his or her goods and services.

All these methods are easy to use, but for one to succeed, they have to go the extra mile like using exciting stories or jokes with attached message in it. These methods may work hand in hand with each other so I recommend those who want to succeed in advertising in Facebook to use these three methods and they will find their businesses growing. Somebody somewhere quoted that "success is achieved by trying all what appears hard to other" so just try this and you will see the shinning results. I wish to end there promising a similar article soon.

How Online Social Networks Help Build Businesses   3 Drawbacks of Online Social Networking For Business   What Is Instagram?   Why A Business Should Have Access To Social Media At All Times   Social Internet Marketing The Right Way   Why Social Media Is Like a Muscle   

Grow Your Facebook Fan Page Population

You've created your Facebook business page and now you are wondering how you can use it to increase your sales. The most important thing you need to do is take consistent action to increase the number of fans you have. Your goal is to get people interested in you, talk about you, and click that LIKE button on your page.

Here are a few tips on how to increase the number of fans you have on your Facebook business page:

1. Go to your page and click Build Audience at the top. There are different options there for letting people know about your fan page: invite e-mail contacts, invite friends, share page, or create an ad. Word of warning: Creating an ad costs money and is not recommended without preliminary training.

2. Create a business newsfeed. To do this, change into your business persona by clicking the down arrow at the far upper right-hand corner of your personal Facebook page. Click on your business page listed under the heading "Use Facebook as."

Now go to the search box and type in a search term for your business niche. Look at the listings that appear under the Pages category. Click on those fan pages where you believe your ideal prospect hangs out. Click LIKE on those pages.

Now when you click Home and view your newsfeed while in your business persona, you will see status updates from these pages. When you find an update that interests you and that others are commenting on, join in and make your own comment. Make sure your comments are seen as helpful, funny or supportive. People will see you posting as your business page name and may decide to check you out.

Tip: Please note that in order to post comments in Groups, you have to be in your personal Facebook persona. I hope Facebook changes this in the future so you can choose to interact in groups as your business persona.

3. Make sure you are posting on your fan page 1 to 3 times a day. If you post less frequently than that, the Facebook algorithms won't show your post in the newsfeed. Your Reach and Edgerank will be low. Hint: posts with visual elements such as video or photos are more likely to go viral. Remember that people on Facebook want to be entertained.

Content Tips

To attract people to you on Facebook, you must engage them. Offer valuable free information they can use. Ask your fans questions they feel compelled to answer. People have a short attention span so make it brief.

And don't forget that entertainment is key for social media. For example, I started the Monday morning laugh where I post real police reports from a small town in Montana. Present yourself as a real person who can help others and people will respond to you.

How Online Social Networks Help Build Businesses   3 Drawbacks of Online Social Networking For Business   What Is Instagram?   Why A Business Should Have Access To Social Media At All Times   

Going Social and the Importance of Reciprocity

Reciprocity n pl -ities

1. reciprocal action or relation

2. a mutual exchange of commercial or other privileges

When introducing new customers to the concept of social media for business, many customers want to approach social with a tremendous caveat of full control and minimal reciprocation. This opens a can of worms, because the entire point of social media and Web 2.0 culture is to create a web of reciprocity - a mutually beneficial and rewarding relationship that allows businesses, customers, peers and others to connect, communicate and listen in a welcoming space. Businesses reluctant to reward fans or followers with a connection or acceptance creates the same kind of barriers that are experienced in traditional advertising - the corporate monologue that says "we are speaking and you must listen and obey."

This is not social media. Social media is just what it sounds like - socializing with others who have found their way onto the internet. This relatively new way to communicate requires a mutual relationship - if someone is reaching out, they most likely expect you to return the favor. You don't have to listen to everyone on the internet, but giving your online friends a gesture that tells them you're listening can help give your business a positive reputation online. Alienating potential fans by refusing to extend a hand in return could create some ire among your fanbase.

Before you think about diving into the social stream, ask yourself a few questions to get yourself on the right path:

How connected do you want to be to your audience? Honestly - Ask yourself this a few times to determine how involved your company wants to be online, because once you dive in, there is a certain level of commitment required to maintain that presence and manage your reputation properly. Do you prefer avoiding or ignoring bad reviews? Honestly - Many companies say they welcome criticisms, but when the time comes, they are first in line to click delete. Which company type are you? What would you do with criticisms and feedback from your customers? Honestly - If a customer offers their less-than-favorable opinion, what will you take from it? Will you use that feedback to better tailor the customer experience? Will you set the feedback aside and continue things the way they've been going? Do you have an interest in really getting to know your customers so you can offer them better services and products? Honestly - Do you care about your customers needs, wants and desires? Do you want to ask them questions about life, hobbies or other topics that are meant just to connect and not always sell?

If you've looked at the above questions and feel prepared to connect, welcome. Social media has been waiting for you! If you're still on the fence about the level of commitment involved in connecting socially online, I recommend you sit back and think about the pros and cons of both use and avoidance before investing any time or money on social media.

How Online Social Networks Help Build Businesses   3 Drawbacks of Online Social Networking For Business   What Is Instagram?   Why A Business Should Have Access To Social Media At All Times   Social Internet Marketing The Right Way   Why Social Media Is Like a Muscle   

All A Twitter

Twitter is an online social networking service often described as "a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

The service, created in March 2006 by Jack Dorsey gained worldwide popularity very fast. It now has over 500 million active users and the number is getting higher. You can tweet in more than 20 languages and the company is still adding them. Twitter features "tweets", messages you can post to your profile. You only have 140 characters to use so make them count.

There is a wide variety of purposes you can use Twitter for: both your business and personal use. You can post tweets in order to find people or businesses in the area you're interested in. If you run a website you can increase traffic and provide new visitors for it every single day. You have the chance to promote your business by offering special deals and promotions through Twitter.

But even if Twitter is a very useful business tool, many users only share what they are doing with their friends online. Through the photo-sharing service, TwitPic or YFrog you can post photos of yourself or just about anything in order to show them to your friends. You have the possibility to share links to interesting content, photos, video, music and real-time accounts from people who are in the middle of an important event or crisis.

One of the most complex functions of the Twitter search is the hashtag. This is a topic that starts with a hash (#) and it is used to spread information and also to help organize it. For example, if you type #FollowFriday you can see all the conversations related to this topic. If you type @ in front of your username on twitter you have the possibility to see all the replies and conversations that contain your name.

On Twitter there are people from everywhere at any given time that tweet about almost everything, so you can easily follow whoever you want depending on your interests. Unless you are a celebrity like Aston Kutcher or Alyssa Milano who apparently are the most active celebrities, you will be disappointed to see that you won't be followed as much. But the number and quality of your followers will depend on your posting skills. It is better to have a few followers that care about you, than a huge number of followers you don't even know or are interested in. So don't fall for bots, spammers and marketers.

It is important to use a picture for your avatar that is actually showing you and not your cat. It should be clear and very decent if you want quality followers. Try to fill out your bio, which is a maximum of 160-characters long, with interesting information about you, your hobbies, or interests. That way you will definitely get followers. If you have a website you are proud of, post it. Use bit.ly to shorten the link.

If you're looking for a job, make your Twitter presence employer-friendly by adding your job pitch in your bio, using a professional looking avatar and most important, tweet about your job search. Try to include a link to your resume on your bio.

You can experience Twitter on your mobile by using one of the free apps. Twitter also works with SMS clients.

Every day, millions of people are connected to Twitter to share interests, information and find out what's happening in the world at any given moment. If you find yourself craving for this stuff, don't wait any longer and go create an account on Twitter.

How Online Social Networks Help Build Businesses   3 Drawbacks of Online Social Networking For Business   What Is Instagram?   Why A Business Should Have Access To Social Media At All Times   

Traits Of Skilled Psychic Readers

Psychics are amazing individuals with astounding skills. These skills can range from the ability to predict the future to the ability to provide valuable guidance through life's greatest obstacles. Whether you are looking to have some fun, or you are looking for answers to some of your deepest questions, the assistance of a psychic may be both highly entertaining and remarkably enlightening. Before you purchase a reading though, you should first identify the best psychics available.

There are many valuable traits of skilled psychics. Skilled readers are generally highly reputable individuals who have proven their skills time and time again. Many readers have even demonstrated their skills for large media organizations to further increase their reputability.

By choosing to only work with a skilled adviser, you can be certain that you will be given useful, accurate, and beneficial information during your reading. Since psychics commonly make recommendations concerning the way in which people should live their lives, it is important that you obtain guidance from individuals who have clearly proven their abilities. Advisers who have proven their abilities commonly highlight their skills by displaying them for everyone to see free of charge.

You can easily identify readers who are in touch with the spiritual realm by finding readers who publish free information that is both helpful and enlightening. These individuals are generally deeply concerned about the welfare of their clients and they tend to provide a higher quality service than other readers. Also, if you enjoy listening to the philosophies of a spiritual adviser before being charged for their services, you will likely also enjoy the information they provide during readings as well.

It is also important that you feel good about obtaining a reading from a specific individual. The thoughts and feelings you have about obtaining your reading from a spiritual adviser should be very positive and uplifting. By choosing to work with an adviser who instills positive thoughts and feelings within you, you can be certain that you will benefit from the readings they provide.

Some spiritual advisers offer their services free of charge to display their skills for their customers to see before paying for a reading. Free online psychic readings are generally only offered by the most skilled individuals who provide their customers with a reliable high quality service. By choosing to work with a psychic who is well known for abilities and willing to display skills free of charge, you will likely have a very enjoyable experience.

How Online Social Networks Help Build Businesses   3 Drawbacks of Online Social Networking For Business   What Is Instagram?   Why A Business Should Have Access To Social Media At All Times   Social Internet Marketing The Right Way   

Guidelines For Getting A Social Networking Campaign For Business Off the Ground Quickly

There are several practices that help a social media campaign get off the ground quickly. These principles will help a business make more money and generate more contacts faster than those businesses who do not use the principles. They are baseline procedures that should be followed. However, not every business follows them and that is why they have a hard time gaining ground in the market place.

Any business move should always be about conversion.

Conversion is the lifeblood of any business. Conversion is what keeps the business's lights on and feeds the employees and their children at night. What most businesses do wrong is failing to focus on conversion. What most businesses do is focus on things such as the size of friends list or their follower list. This is not the area that any business should focus on. The business should focus on getting the existing traffic to their social networking systems to buy more products and services. The easiest place to make money is with the work that already exists and not the work that has not been generated yet. A business that focuses on their attention at tightening their loopholes in their systems will make a lot more money.

Finding the right people to follow

The truth about the social media networks is that most people are not real people. What this means is that most people that look like people on the networks are really programs designed to deliver marketing messages. This may seem like a really good idea; however, it really is not. Programs do not interact well with humans. Humans do not like talking to automated machines. When a person calls a bank they are hoping to talk to a real human no matter how small their problem or question may be. However, what they end up getting is an automated response that is difficult to navigate and plain frustrating. This how most people view social network robots. They are annoying machines that parrot pre-seeded responses. This violates a major no, no in social media etiquette, which is to say that the robots do not deliver any kind of value to the community. A social media manager or business owner needs to carefully select who they will friend and who they will follow or they will be buried in the constant stream of marketing messages from robots.

Having a clear message and reason for other people to follow the business

One of the biggest problems with most social media accounts or profiles is that they look like everyone else's social media program. There is no difference between two accounts or profiles in the same field. Granted, that competitors love to copy each other, however, this does not give license to the business owner to be lazy about how they run their social media campaign. The business owner or manager should always be seeking to give the best information they can on their topic and that content alone will generate the friends and followers that a business seeks. It is not enough to just send offers every day. A business must provide valuable information to their target market to be effective.

In short, a business should not be lazy about any aspect of their social networking campaign. This action, alone, will make the business look like their competitors and this is a massive mistake. If a business wants to be noticed in the social media realms, then they must have a purpose for being there. They must have a purpose for every message they upload to those sites, and they all must have some sort of call to action inside the message. These are the hallmarks of a great social networking campaign, and they should not be ignored.

How Online Social Networks Help Build Businesses   3 Drawbacks of Online Social Networking For Business   What Is Instagram?   Why A Business Should Have Access To Social Media At All Times   

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